SEO & Marketing

SEO & Marketing

SEO & Advertising main

The Reason to Act Now

In general, AI and ML have a very favorable effect on marketing strategies, their creation, development and optimization. Using technologies, many processes, especially repetitive ones, can be automated or at least reduce the time required for their execution.

SEO is an important component of marketing strategies. SEO targets unpaid organic search traffic rather than paid traffic as a marketing strategy. It allows for increasing the quality and quantity of website visitors in the long term. Therefore, you can get more customers by making content that ranks well on Google. Taking into account that search engine algorithms are changed, businesses need to adapt to the foot landscape, which is not always easy to do. The use of AI and ML technologies helps to make the transition without losses and helps to be at the top of the ranking.

SEO & Marketing

AI and ML Services

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SEO:

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Marketing:

Advertising image

Advertising:

Site performance indicators

SERP performance tracking

SEO-indicators optimization

On-page optimization

Voice search

Image and video optimization

Tag management

Keyword research

Link building

Local SEO

Market trends analysis

Predictive analytics

Competitor analysis

User experience

Automated content distribution

Content creation

Chatbots and virtual assistants

Ad campaign optimization

A/B testing

Ad fraud detection

Impact of AI and ML on SEO & Marketing

New ranking algorithms have appeared, which set their conditions, and Amazinum will help you skillfully use it to your advantage, and not remain among the outsiders. We will support you in this: we put your SEO on a solid footing, develop and implement the necessary tools for your business growth.

Marketing:

Predictive analytics

AI and ML can forecast future trends and customer behaviors, helping you plan SEO and advertising strategies. You will be able to make decisions about business development and building strategies based on data, which will give you confidence and an advantage over competitors

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User experience

AI and ML can analyze user behavior and engagement on a website, providing insights to improve user interaction. You can see what you should focus on and fill in the gaps for a better customer experience.

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Chatbots and virtual assistants

AI-driven chatbots can provide customer support and information, helping users navigate your site and engage with your products or services. ML algorithms help to recreate a very realistic conversation with a client and contribute to increasing the level of satisfaction with the company.

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Better personalization

AI and ML allow search engines to deliver personalized search results based on user behavior and preferences. In that way, we are improving user experience and increasing engagement. Also AI tailors advertising messages and content recommendations, which also raise engagement and conversion rates. And it affects directly the time users spend on your site!

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Competitor analysis

AI can scan competitors’ websites and marketing strategies to identify weaknesses and opportunities for your SEO and advertising efforts. Take your place in the sun and get many times more. Amazinum will help you identify your strengths and make the most of them.

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Content creation

AI and ML can generate content, such as product descriptions, blog posts, and social media updates, which can be optimized for search engines and advertising campaigns. Spend less time on repetitive work, allocating it to more important tasks.

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SEO:

On-page optimization

ML algorithms can assess the website page, providing recommendations for improvements regarding meta tags, image optimization, and content structure. Given that each component of SEO is important and has an impact on the overall ranking of pages, optimization through ML is the best option to control everything and not miss a single point.

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AI and ML implementation make it possible for search engines to understand the context behind search queries. So businesses can focus on creating content that is relevant to user intent to provide the best interaction and increase organic traffic.

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Voice search is becoming more widespread, and AI and ML are a bridge between the search engines and the final user. Now it is possible to understand natural language queries and deliver accurate results in seconds. Try to optimize your website for voice search to improve search engine rankings.

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Keyword research

AI tools can analyze large volumes of data to identify relevant keywords and search trends, which are most likely to drive traffic and conversions, helping optimize content for search engines.

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Image and video search adds a layer of complexity to content compared to text documents. AI and ML enable search engines to understand images and videos by writing each file’s metadata based on what facial, speech and object recognition identifies. That optimizes your content and helps search engines better scan your pages.

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Automatic tagging

With AI and ML you can automatically tag content, which improves search engine rankings. We can make your content easily taggable and in accordance, it will appear in the higher position in rankings.

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AI-powered tools can identify potential backlink opportunities by analyzing websites in your niche. Such indicators as the link’s quality, authority, and relevance can be determined by AI, which allows your site to use more suitable links and be higher in ratings.

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Local SEO

AI and ML can assist in managing and optimizing local SEO efforts, ensuring your business appears in local search results. Integrate these tools to take your business to the highest positions in ranking.

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Advertising:

Ad campaign optimization

ML can analyze advertising campaign performance in real time, adjusting bidding strategies, ad copy, and targeting to maximize ROI. Amazinum team will help you manage funds on ad campaigns efficiently and get the most involvement from it.

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Ad fraud detection

ML can identify and prevent ad fraud, ensuring that your advertising budget is not wasted on fraudulent clicks. By understanding the typical behavior of legitimate users, the system can detect deviations that may indicate fraudulent activity, such as automated bot clicks. Our team can take care of your business safety.

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A/B testing

ML can automate A/B testing for ads and website elements, determining which versions perform best. This will allow you to be sure of a good customer experience and establish a good interaction.

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Companies that already use AI and ML

Many companies across various industries have adopted AI and ML technologies to enhance their SEO and marketing efforts.

As a search engine giant, Google uses AI and ML algorithms to make the search results better, enhance user experience, and improve ad targeting.

Facebook employs ML for ad targeting, content personalizing, and the overall user experience improving across its platform.

Amazon leverages AI and ML to provide product recommendations, craft personalized marketing emails, and optimize search results on its e-commerce platform.

Netflix utilizes ML algorithms to assess user preferences and deliver personalized content recommendations.

Uber employs ML for dynamic pricing, route optimization, and personalized promotions to riders and drivers.

Spotify uses ML to curate playlists based on personalized recommendations and user preferences.

Salesforce integrates AI into its marketing automation tools, offering insights into customer behavior, lead scoring, and personalized communication.

Adobe provides AI in its solutions, such as Adobe Sensei, for providing personalized content recommendations and optimizing digital marketing campaigns.

HubSpot gets from ML the automation of marketing platforms for lead scoring, content optimization, and predictive analytics.

SEMrush makes with AI keyword research, competitor analysis, and SEO optimization to boost its digital marketing efforts.

Ahrefs employs ML for the analysis of backlinks, conducting keyword research, and generating SEO insights.

Amazinum Portfolio

How it comes to life with Amazinum team:

Artificial Intelligence & Machine Learning for SEO & Content Management Software

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Advantages of engaging the Amazinum company

7

Years

We offer you our 
7 years of expertise in data science.

40+

ML Engineers

We have a large talent pool of 
highly-skilled ML engineers of Middle and Senior-level professionals.

16

Active Projects

Our team has successfully connected Machine Learning Engineers to technical departments in more than 19 companies.

Benefits of engaging Amazinum

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Customer orientation

The main task of our team is to satisfy the client’s interests. We are attentive to needs and data, focused on supporting communications and constant updates, and focused on quality results.

Clarity of execution

Amazinum offers clear deadlines, organized work, regular updates, adjustment of the project to the needs and resources of the client, and a comfortable work process.

Attractive prices and excellent quality

Amazinum uses the client’s resources efficiently and intelligently. High-quality service and development, optimization of resources, and qualified specialists – all this ensures comfortable cooperation and a successful product at the end.

An attractive partnership

Amazinum values long-term partnerships. 
We strive to satisfy every customer and provide them not only with a successful product but also with quality service. We offer data security, loyalty, transparency, flexibility, and communication, which will ultimately lead to the realization of the client’s idea.

Transform your business with Amazinum

We offer you technical expertise that can meet the needs of different domains from healthcare to logistics. Discover the power of digital technology for your business.

Amazinum will provide you with an experienced, qualified specialist who can help you turn your business around and become a leader among your competitors.

What We Do Best: Our Expertise

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FAQ

How does SEO affect marketing?

More precisely, computer vision refers to a collection of methods that make it possible to automate processes using a stream of images or videos. Computer vision is a subset of image recognition. It consists of a collection of methods for identifying, evaluating, and interpreting pictures to support judgment calls.

Why it is important to use AI and ML in today's world of SEO and advertising?

To be at the top of the ranking and have advantages over competitors, companies should understand the importance of SEO optimization and the impact of advertising on potential customers. By missing this moment, businesses miss out on many opportunities.

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Read more

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NLP for SEO: The
Shaping of New
Marketing Landscape

Customer sentiment
Analysis Model (NLP):
How-To

How To Automate SEO Keywords Clustering

How To Automate
SEO Keywords
Clustering

Partners & Clients

We deeply appreciate our partners for cooperation. Every member of the Amazinum Team does their best to provide the highest quality of services and solutions. We satisfy all your needs and requirements.

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sleepnumber logo
ushealth
wework
peiko
macys
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startupsoft
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sloboda studio logo
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Technologies

Learn about technology stack we use to implement data science:

Programming languages:

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for data analysis and processing:

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NumPy logo
SciPy logo
Pandas logo

for creating solutions:

spaCy logo
Spark logo
PyTorch logo
TensorFlow logo
Keras logo
Scikit-Learn logo

for API development:

RabbitMQ logo
Flask logo
FastAPI logo
Django logo

for visualization:

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Deploying solutions:

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GitLab logo
TensorFlow logo
DVC logo
Vertex.ai logo
KubeFlow logo

Databases:

SQL:

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BigQuery logo
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NoSQL:

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mongo DB logo
Cassandra logo

Cloud Solutions:

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Vitaliy Fedorovych

CEO, Data Scientist at Amazinum

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Hello there!

Amazinum Team assists you through all data science development processes:
from data collection to valuable insights generation.
Get in touch with our CEO and Data Scientist to figure out the next move together

Contact Us

Click or drag a file to this area to upload.
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Bazarnitska Alina

Client Partner

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Ihor Khreptyk

Client Partner

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Stopnyk Zoriana

Client Partner

Vitaliy Fedorovych contact us photo

Vitaliy Fedorovych

CEO, Data Scientist

Vitaliy Fedorovych

CEO, Data Scientist at Amazinum

Vitaliy Fedorovych contact us photo

Hello there!

Amazinum Team assists you through all data science development processes:
from data collection to valuable insights generation.
Get in touch with our CEO and Data Scientist to figure out the next move together

Contact Us

Click or drag a file to this area to upload.

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